ISSUE
SmartCitiesWorld is a world leading media platform sharing ideas to solve urban challenges that enable us to live in a more resilient, sustainable, safe and prosperous environment.
SmartCitiesWorld have an established experienced marketing team that manage the publication of their expert content, amplify this on social media, manage email marketing and hosting of webinars.
However when it comes to their key events they need extra resources to deliver their ongoing content and run their event marketing campaigns to promote the event, sell tickets, support sponsors and keep an eye on media partnership deliverables.
APPROACH
We were recommended to SmartCitiesWorld by a previous client, it’s where we tend to get a lot of our work. After a meeting with Chris, CEO and Nolan, Chief Marketing Officer we put together a plan of work to provide them with the marketing resource they needed for Cities Climate Action Summit (CCAS).
OUTCOME
CCAS is a flagship event during London Climate Action Week dedicated to discussing how cities around the globe can drive change. Attracting key decision makers from the public sector and global thought leaders in policy, technology and finance solutions.
Through our partnership we were able to provide key support to the team which allowed them to focus on maintaining the ongoing marketing of their content and webinars and develop CCAS and its event offering.
This is what we helped with…
🎯 We took over the daily ongoing management of the social media relating to all the great content they share such as white papers, news stories and best practice articles.
🎯 Produced key event based social media announcing speakers, sponsors and communicating key event messaging to help broaden the reach of the event.
🎯Created forms to help streamline their data collection of speaker, partner, sponsor and exhibitor details that was used in web listings and event literature.
🎯 Worked alongside their Senior Editor, Luke Antoniou coordinating the deliverables of valuable media partnerships and sponsors to help broaden the reach to other key audiences.
🎯 Provided event day support on the front desk welcoming attendees and speakers to allow the rest of the team to focus on looking after their VIP’s, sponsors, exhibitors and keep the event running smoothly.
🎯 Post event, we gathered important feedback from the media partners and sponsors that we had worked with to enable the team to grow and develop this incredible event.
077977 225576
natalie@brick-marketing.co.uk