ISSUE

Wylde Sky is an award winning, independent craft brewer nestled between Essex and South Cambridgeshire. As well as healthy wet sales to a plethora of local businesses and
hospitality venues they have a thriving tap room with music events, pub quizzes and visiting food trucks.

Regular promotion on social media of the beers available that week, food trucks and
events is a key part of the marketing for Wylde Sky. Due to a change in the team Paul and
Ross found themselves having to manage the social media on top of brewing, fulfilling
orders and growing the business.

APPROACH

It was important to keep the continuity of the posting so initially we replicated the
same format that had been adopted, creating stories and posts to support each evening’s opening hours and activities. We then evolved the look and approach to sit within the strong Wylde Sky branding.

We reviewed their social profiles and optimised them to improve discoverability as well as
simple housekeeping on their accounts such as checking links worked, adding the links into instagram, tidying up the highlights and making them relevant to the business.

We also introduced a regular post to appeal to craft brewing enthusiasts with tasting notes
and animations to ensure the range of award winning brews was communicated and visible.

OUTCOME